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Social media marketing (SMM), is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos and images for marketing purposes. Social media represents low-cost tools that are used to combine technology and social interaction with the use of words. These tools are typically internet or mobile based. A few that you have probably heard of include Facebook, Twitter, Instagram, Pintrest, YouTube and MySpace.
Social media gives marketers a voice and a way to communicate with peers, customers and potential consumers. It personalizes the "brand" and helps you to spread your message in a relaxed and conversational way.
In last few years the idea of buying and selling has tremendously changed over online. Today, companies, brands and personalities are using social media techniques to reach out people. Using social media for marketing can enable small business looking to further their reach to more customers and therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.
Know Your Platform
We’ve put together a brief overview on how to use social media for marketing according to each platform’s unique environment. Various social media marketing sites will require different techniques, so develop a unique strategy tailored for each platform.
No special knowledge or skill is required e.g. FTP, etc. to utilise this facility. The facility provided by us is as simple as uploading an attachment to an email.
Facebook’s casual, friendly environment requires an active social media marketing strategy that begins with creating a Facebook Business Fan Page. You will want to pay careful attention to layout, as the visual component is a key aspect of the Facebook experience. Social media marketing for business pages revolves around furthering your conversation with audiences by posting industry-related articles, images, videos, etc.
Facebook is a place people go to relax and chat with friends, so keep your tone light and friendly.
Google+ is the new Facebook competitor, and it promotes the same fun, casual atmosphere. On Google+ you can upload and share photos, videos, links, and view all your +1s. Also take advantage of Google+ circles, which allow you to segment your followers into smaller groups, enabling you to share information with some followers while barring others. For example, you might try creating a “super-fan” circle, and share special discounts and exclusive offers only with that group.
You can also try hosting video conferences with Hangouts and experiment using the Hangout feature in some fun, creative ways. Some social media marketing ideas: if you're a salon, host a how-to session on how to braid your hair. If you own a local bookstore, try offering author video chats. If you're feeling adventerous, invite your +1s to your Google+ Community. Google+ Communities will allow you to listen into your fan's feedback and input, truly putting the social back into social media.
YouTube is the number one place for creating video content, with can be an incredibly powerful social media marketing tool. Many businesses try to create video content with the aim of having their video “go viral,” but in reality those chances are pretty slim. Instead, focus on creating useful, instructive “how-to” videos. These how-to videos also have the added benefit of ranking on the video search results of Google, so don't under-estimate the power of video content!
Twitter is the social media marketing tool that lets you broadcast your updates across the web. Follow tweeters in your industry or related fields, and you should gain a steady stream of followers in return.
Mix up your official-related tweets about specials, discounts, and news updates with some fun and quirky tweets interspersed. Be sure to retweet when a customer has something nice to say about you, and don’t forget answer people’s questions when possible. Using Twitter as a social media marketing tool revolves around dialog and communication, so be sure to interact as much as possible
LinkedIn is one of the more professional social media marketing sites. LinkedIn Groups is a great venue for entering into a professional dialog with people in similar industries and provides a place to share content with like-minded individuals.
Encourage customers or clients to give your business a recommendation on your LinkedIn profile. Recommendations makes your business appear more credible and reliable for new customers. Also browse the Questions section of LinkedIn; providing answers helps you get established and earns trust.
Pinterest is the latest in social media marketing trends. Pinterest’s image-centered platform is ideal for retail, but anyone can benefit from using Pinterest for social media purposes.
Pinterest allows small businesses to showcase their own product offerings while also developing their own brand’s personality with some unique pinboards.
Vimeo is a video-sharing website in which users can upload, share and view videos. Vimeo attracts more than 100 million unique visitors per month and more than 22 million registered users.
On December 2, 2015, Vimeo released an update which will see 4K streaming technology rolling out within the first quarter of 2016.